Wednesday, November 26, 2008

Ian Ruhter/ Cole Barash Art Show

Cole and I recently did an art show at the Estate Store in Venice Beach. At this show I showed pieces that I shot in Chile with the Forum Snowboard Team. Cole showed a collection of photos that he shot throughout the year. 

Tuesday, November 25, 2008

Vans Team Shoot Composite

This photo took over eight hours to shoot. It is a composite of ten different images. (A composite is a single image that has been created in photoshop from multiple images.)  I started on the right and shot each individual scene. We did it like this so that I could  light each person and really compose the picture so that it had a surreal feel. 

Monday, November 24, 2008

Vans Ad Campaign: Storyboard

The art director, Tait Hawes, wanted the photos to look naturally lit and not overproduced with light. The challenge here was to effectively light the product and athletes. To accomplish this we used a mixture of continuous lighting and flash. The client first wanted Andres to wear the jacket in the house, but for the shot to seem realistic I suggested we hang it on the chair. We then created the beam of light from the window to draw the eye down to the product. Everyone was very happy with the outcome. 

Storyboard for kitchen shot

Lighting Reference 

Vans Ad Campaign

This is a behind the scenes look at the production of the Vans ad campaign shoot in Big Bear, Ca. The concept for this shoot was to show the Vans snowboard team in their down time being stalked by animals. It was interesting putting animals together with athletes and having them work together in a shot. We wanted the photos to have a retro feel to them. 

Thanks to Tim Peare for the photos.

Wednesday, November 19, 2008

New York City Skyline

I took this on my last trip out to New York City. My heart breaks every time I turn corner there. I love that city.

Green Screen Shoot: Forum or Against 'Em

This is a behind the scenes look at the Forum green screen shoot last June. Laurence Lim and Nathan Yant did an amazing job filming the intro's for the video and I'm really stoked on them for the work that they did. 

Transworld Snowboarding Photo Annual Covers

These are three of my photos that were picked to be Transworld Snowboarding photo annual covers.  I'd like to thank Nick Hamilton and Transworld Snowboarding for helping me to produce these three covers. This was a huge accomplishment for me.

Multiple Exposure Project: Vans Campaign '07

Proof Sheet '07

Catalog Tear Sheet '07

A Vans ad and catalog campaign shoot I did in 2007 involved a multiple exposure technique. This was a project where I used film and shot over the same piece of film three or four different times to create these images. Each time you take a photo you have to compensate your exposure from 2/3 to a 1/2 stop, depending on how much information you're overlaying the next shot onto. For example, if you're overlaying an image with a lot of detail and light, you need to compensate up to a 1/2 stop. In the daylight a good reference to go by is one full stop per exposure. If your exposure in the daylight was f. 16 @ 125 you would want to double expose it you would shoot at f. 22 @ 125 to get a proper exposure. In the studio it's a little different, but still the same principals.

 Shoot film. It's fun.

Amy Purdy: Inspiration Shoot

When I set up this shoot with Amy, I was really stoked on her story alone. I had no idea that it was going to turn into a huge project that would involve other people's stories, travel, video, and many other shoots. The Inspiration Project focuses on athletes that have endured life changing events that have forced them to stand up to seemingly impossible challenges. They have prevailed when they could have given up. I wanted to do this project because these athletes inspired me and I think others will be inspired by them also.

To learn more about Amy Purdy check out Adaptive Action Sports.

These photos are a behind the scenes look at Amy's shoot.