Vans Ad Campaign: Storyboard

The art director, Tait Hawes, wanted the photos to look naturally lit and not overproduced with light. The challenge here was to effectively light the product and athletes. To accomplish this we used a mixture of continuous lighting and flash. The client first wanted Andres to wear the jacket in the house, but for the shot to seem realistic I suggested we hang it on the chair. We then created the beam of light from the window to draw the eye down to the product. Everyone was very happy with the outcome. 

Storyboard for kitchen shot

Lighting Reference